Pop-under traffic is the cheapest and easiest way to get traffic for affiliate marketing. Find out what are the best pop traffic sources that have worked for us and other affiliate marketers.
What Are Pop-Up Ads?
First and foremost, let’s go over the fundamentals and address the question, “What are pop-up ads?”
In its most basic form, a pop-under is an ad that appears behind the user’s current window and opens a separate page. Because these ads are typically enormous in size, affiliates can use them to create elaborate creatives that take up the entire screen. Furthermore, pop-unders can display automatically or be triggered by a specific event, such as a user attempting to close the window or clicking on a certain section of a website.
Pop-unders, unlike other types of pop advertising, always appear behind rather than on top of the screen or window that the user is viewing. Pop-under advertising is often powered by Javascript, but there are other technologies you can use to integrate them into your sites or apps. We suggest that you follow the IAB’s guidelines for using pop-up advertisements.
What Are Pop-Unders and How Do They Work?
It’s logical to believe that something ancient is no longer relevant, but this isn’t the case with pop-unders. Javascript has been present since the late 1990s, thus it isn’t strictly due to technology. Instead, we’re talking about the straightforward concept that pop-unders bring to the table.
Users only view pop-unders after they’ve done browsing the content, which makes them more receptive and boosts the likelihood of more conversions. As a result, pop-under ads can be used to not only increase traffic, but also to collect names, emails, phone numbers, and other forms of contact information from your visitors.
Working with Pop-Unders Has Its Advantages
Pop-under ads, unlike other formats, are a popular choice among affiliates of all levels and sorts. Pop-unders are simple to set up and use, yet they provide you the space you need to produce unique ads while still maintaining a professional, clutter-free appearance.
Not only that, but pop-under ad campaigns have a slew of other benefits. These are some of them:
1. Suitable for a Variety of Industries
As previously said, this form of ad gives marketers a lot of room to create large-scale creatives. Pop-unders are therefore perfect for a wide range of businesses, including gaming, dating, utility apps, entertainment, video streaming, and many others. It’s also a good option for advertisers (as well as affiliates) on a tight budget because it’s a relatively inexpensive format.
2. Non-Disruptive Ads
Pop-up ads used to be the most common form of pop advertising. However, when these adverts were triggered, they appeared on top of the windows that consumers were seeing, creating an obtrusive experience.
Pop-under ads, on the other hand, do not appear directly on top of the visible content, making the user experience more pleasant. As a result, a more engaged audience is prepared to look at the ad for a few seconds longer rather than dismissing it as soon as it appears.
3. Cost-Effective
Affiliate marketing and performance advertising are considered to be some of the most cost-effective techniques for marketers, yet affiliate profit margins are also very high.
Pop-unders are a terrific way for advertisers and media buyers to generate a list of high-quality leads at a low cost. Leading publishers can also produce big amounts of pop traffic without expending a lot of resources. This enables them to sell high-quality traffic at affordable prices while preserving large profit margins.
4. Guaranteed Impressions
Pop-unders guarantee that practically all visitors will view your adverts due to their simple functionality. This means that affiliates can make more money from the same amount of traffic if the correct targeting settings are in place. Furthermore, affiliates who only serve ads that are related to their on-page content are more likely to acquire more impressions and improve their overall performance.
5. Available for Mobile and Desktop Devices
Pop-unders were originally designed for desktop computers, but they are now available for a wide range of devices, including smartphones and tablets. Pop advertisements allow you to make use of all the traffic you draw, independent of the type of device being used, rather than working with various formats and potentially raising your learning curve.
However, keep in mind that consumers on desktop and mobile devices behave differently, so make sure your pop-unders are adjusted accordingly.
6. Flexible
Making changes to your campaign, revising the creatives, and reviewing test results can take a long time when working with particular sorts of ads. Because you can simply follow test results and make changes to your ads in a matter of minutes, pop-unders give you a lot of flexibility. The best part is that you can decide whether or not to use a pre-lander by conducting some tests ahead of time.
Which Are the Best Sources of Pop-Under Traffic?
Affiliates can now work with a wide range of pop-under ad networks, but choosing the right one isn’t always easy. Because some networks give more traffic than others, connecting with a reputable platform can only help you succeed.
We’ve spent some time researching the various possibilities and have compiled a list of the top 10 Pop Ad Networks, which are presented in no particular order below:
1. Adsterra
Adsterra was launched in 2013 and has since grown to become one of the most well-known ad networks for pop-under traffic. Adsterra is situated in the United States, but it services over 240 nations and territories worldwide. Adsterra accepts payments via Paxum, ePayments, and other popular platforms, as well as a range of bidding structures and ad types. Affiliates that join this network will be able to sell their traffic to marketers and media buyers who are looking for quick leads.
Marketers may make use of the platform’s 25+ billion impressions and 10 million leads available every month, according to Adsterra. You’ll also get help from your personal account manager when it comes to setting up, monitoring, and optimizing your pop-under campaigns. This makes Adsterra an excellent choice for new affiliates learning the ropes, especially when considering the platform’s cost-effective requirements.
2. PopAds
PopAds has become one of the most dependable providers of pop-under traffic after more than a decade in the business. It enables media buyers and advertisers to create sophisticated campaigns while also allowing publishers to sell their traffic at the best possible pricing. The best thing is that because the platform caters to a global audience, you’ll be able to execute campaigns in multiple languages and target different geographic areas all through one network.
It’s a versatile platform that you can use regardless of the industry you’re in. Because the network usually has a special or daily offer available, you’ll be able to get high-quality traffic for a fraction of the price, making it ideal for affiliates with some experience but still looking to improve their skills.
3. AdMaven
AdMaven was founded as one of the leading pop-under traffic sources a few years ago and has remained consistent ever since. The platform also offers interstitial, banner, push notification, and light-box advertisements in addition to pop-unders. Publishers can also use AdMaven to offer big volumes of traffic at low prices and monetize their users with pop-under ads.
AdMaven is one of the most popular pop-under ad networks, with a variety of complex capabilities. This ad network also accepts a variety of popular payment methods, albeit the withdrawal restrictions may be a bit high for new advertisers. It’s a terrific option for affiliates who use complicated monetization traffics, as well as seasoned media buyers looking to increase their earnings.
4. Hilltopads
Hiltopads, which was founded in the United Kingdom in 2011, is one of the most popular pop-under ad networks because of its strong combination of high-quality traffic, excellent customer care, and round-the-clock support. Add in one of the most comprehensive ad format libraries, different bidding models, and the ability to monetize traffic, and you’ve got yourself a fantastic network that’s appropriate for all types of affiliates.
Hilltopads accepts a wide range of payment methods and operates on a Net7 model, which means that publishers get paid every seven days. The platform also has a good referral program and a strong security infrastructure, but it is one of the most expensive options on this list. As a result, it’s usually a better option for well-established affiliates with the financial means to invest more in their advertising networks.
5. RichAds
RichAds is a specialized ad network that provides pop and push traffic, as the name implies. This platform was created by the same people who created RichPush, one of the most popular push notification networks for affiliates today.
RichAds has a unique collection of tools that can help you increase conversions while also offering you more budget management. CPA Target, Micro bidding, Automated rules, quick S2S postback configuration, different targeting options, and the platform’s anti-fraud mechanism are among these features.
You may create complicated campaigns with RichAds and ensure that they only target consumers with specified devices, carriers, connection kinds, or other criteria. VPN & Antiviruses, Crypto, Gambling, Betting, Sweepstakes, and Dating are usually the top verticals for this ad network, so it has a good balance that will help you learn faster while still obtaining good results.
6. TwinRed
TwinRed, originally known as Double Impact or DoublePimp, is a well-known pop-under network that also includes video pre-roll, banners, and interstitial adverts. Publishers can sell their goods using CPC or CPM models, and the platform supports wire transfers, Paxum, and Paypal.
Every TwinRed user is assigned an account manager who can assist with the creation of new campaigns, the implementation of extra tools, or just informing users about the options accessible to them. Furthermore, TwinRed is one of the only networks with a global fill rate of 100 percent, ensuring that you always get the amount and quality that you paid for.
7. TrafficForce
TrafficForce is a dependable platform that supports both mobile and desktop pop-unders. This pop-under ad network has established a number of security features, including SSL connections, to ensure that all of your campaign traffic is generated by actual people and not bots. Affiliates can also start using pop-unders while supporting their efforts with other sorts of ads, thanks to the various ad formats accessible.
Whether you’re an experienced media buyer looking for the best sources or a well-known publisher looking to sell your traffic, TrafficForce is the right place for affiliates to improve their abilities while also creating fantastic results. Just remember to use the different formats offered by TrafficForce to improve your chances of success.
8. PropellerAds
PropellerAds is a network headquartered in the island nation of Cyprus that has been around for almost a decade. It’s one of the best, if not the best, pop-under networks accessible today, because of the extensive functionality that the platform’s founders continue to introduce on a regular basis.
More than 1 billion impressions from 200+ countries and regions throughout the world are now available to media buyers and advertisers. Furthermore, PropellerAds has spent years cultivating key connections with the internet’s major content creators. Not to mention the fact that the corporation puts a lot of effort into developing educational content for its clients.
PropellerAds has expanded its ad format offerings, despite its origins as a pop traffic network. Different types of traffic, including push notifications, in-page push notifications, native interstitials, and on-click advertisements, can be sold or purchased by affiliates and other marketers. PropellerAds is great for media buyers and publishers of all levels since it combines a powerful platform, a vast knowledge base, and excellent customer service.
9. ExoClick
W3Techs ranks ExoClick, an innovative ad network, as the world’s fourth-largest ad network. It is a well-known web and mobile ad network that specializes in pop-under adverts. It primarily targets adult traffic, offering worldwide and multi-channel advertising solutions via the web, mobile, tablets, smart TVs, and other platforms. ExoClick also offers over 20 different ad formats.
Its great client service includes 24-hour customer care, specialized account managers, and on-time payments every week. You get access to the company’s advanced real-time information. It is a well-known and well-respected ad network in the entertainment industry that may undoubtedly help you in monetizing your website.
10. ActiveRevenue
ActiveRevenue is a self-serve mobile and desktop advertising platform that gives advertisers access to high-performing ad units, sophisticated targeting, and various optimization capabilities. This is one of the most impressive and effective pop-under ad networks we’ve seen recently. You’ll get wonderful results in your campaigns if you try this fantastic pop ad under network.
Furthermore, ActiveRevenue has a fantastic anti-fraud system in place to ensure that every campaign receives the highest quality traffic possible. They are the best in the business when it comes to dealing with clients’ campaigns, and they hate fraud.
Wrapping Up
Pop-unders enable you to create large-scale advertisements and deliver them in a non-intrusive manner, resulting in more engaged audiences and creatives with a higher conversion rate. We hope that our guide to pop-under advertisements helps you better understand this ad style and discover a partner who can help you succeed.
Despite their shady reputation, pop-unders are a fantastic ad style that may boost your income in a variety of ways. With this in mind, you should devote a large amount of effort to planning your campaign and ensuring that your ads are flawless.
